Role
Product Designer
Year
2024
Sportvince is a smart and seamless turf booking app designed for players and turf owners.
Scope of Work
Players can easily find, book, and enjoy sports turfs with features like location-based search, amenities check, and refreshment pre-orders. Turf owners can list and manage their turfs, slots, and even run a refreshment store. With the Sportvince Wallet & Coins system, users earn rewards and get discounts, making the experience both engaging and rewarding.
The process
UX process begins with stakeholder research to understand business goals and user needs, followed by user research where I create personas and identify key pain points. Once I define the core problems, I structure a clear information architecture to streamline navigation and user flows. Finally, I design wireframes, iterate based on feedback, and refine the experience before moving to high-fidelity designs.
Market Gap & compitetor Analysys
During our market research, we identified a significant gap in user satisfaction across existing turf booking platforms—68% of users reported frustration due to slow booking flows, lack of discounts, and outdated interfaces. Additionally, 74% of turf owners expressed difficulty in managing slots, promotions, and customer engagement. Despite a growing turf booking demand in urban areas, most platforms fail to offer a complete ecosystem that includes gamified loyalty, CRM tools, and refreshment management. This presents a clear opportunity for a solution that bridges these gaps, which we explore further in the competitor analysis section.
The Problems,
Need to be solved.
People use chairs and fans to dry clothes, making a mess!
Rainy Season issues
Need to run to take back cloths from rain
Multi-functions
No product yet combines a fan and drying stand together.
Cleanliness issues
Water drips from wet clothes and makes the floor slippery.
Space issues
Normal drying racks are big and need a lot of space.
Target Audience & Demographics
FlexiDryer appeals to a young-to-middle-aged demographic (roughly 20–45) with middle or higher incomes, spread across urban and outdoors lifestyles. Key segments include apartment dwellers in rain- or humidity‑prone regions, tech-adopting homeowners/renters, travelers/campers, and environmentally conscious shoppers.
These consumers are globally distributed but cluster in areas of dense population and/or outdoor recreation – notably Asia-Pacific cities, Western metropolises, and Western camping regions. They share habits like smartphone connectivity, value efficiency and design, and respond to sustainability. By aligning with these profiles, marketing can be tailored (e.g. IoT features for techies, eco-labeling for green buyers, portability for campers) to reach each demographic effectively.
Branding
Sportvince’s brand identity reflects energy and motion through a bold “S” symbol, neon green and black theme, and clean typography. A structured design system was created to ensure consistency across both user and turf owner apps, covering components, icons, and UI behaviors for a seamless experience.
User Interface
Sportvince features a clean, modern, and sporty UI designed for a seamless booking experience. Users can find and book turfs instantly, explore location-based recommendations, and check amenities or pre-order refreshments. The Sportvince Wallet & Coins system lets players earn, redeem, and save on bookings. The neon sporty green and black theme enhances the energetic and engaging feel, making every interaction smooth and dynamic.
Turf Owner Interface
Designed for seamless turf management and business growth. Owners can list their turfs, set availability, manage slots, track bookings and earnings, and even run their own refreshment store to offer snacks and drinks to players. The intuitive dashboard provides a clear overview of turf performance, while location-based visibility helps attract more bookings. With the Sportvince Wallet & Coins system, transactions are smooth, and players enjoy exclusive benefits. By streamlining operations and enhancing the player experience, turf owners can boost bookings, increase revenue, and grow their business effortlessly—all within a dynamic, sporty, and easy-to-navigate interface.
