STRIPE CŌ

Minimalism in Motion: Redefining Activewear with Strength and Style.

  • YEAR 2024
  • CATEGORYbranding

About Stripe cō

In a world where movement defines modern living, Stripe cō was born to bridge the gap between function and form. Not just another activewear brand—Stripe cō is a lifestyle. Minimal by design. Premium in feel. Built for those who move through life with intention. This is the story of how clean typography, precise details, and a focused brand philosophy came together to shape a visual identity that’s as dynamic as its wearers.

Market Gap

Despite the $380 billion global activewear market (Statista, 2024), most brands either lean toward performance-first design (Nike, Adidas) or luxury athleisure (Lululemon, Alo Yoga), creating a visible gap between minimalist styling and fashion-forward utility at an affordable price point. 72% of Gen Z and millennials prefer versatile clothing they can wear both casually and athletically (McKinsey, 2023), yet most minimalist activewear comes at premium prices or lacks trend relevance. Stripe cō fills this gap—positioning itself between fast-fashion affordability and high-end aesthetics. Where Nike targets performance and Lululemon targets wellness luxury, Stripe cō delivers clean, editorial minimalism fused with urban functionality—with price accessibility that broadens its appeal to a younger, style-conscious demographic.

The process

The design process focused on crafting a clean, type-driven identity through moodboarding, iterative logo exploration, and typographic refinement. A custom wordmark was developed with tight structure and a distinct macron detail in “cō” to convey motion. The final system includes a monochrome palette, modern type hierarchy, and adaptable layouts for packaging, digital assets, and apparel applications.

Wordmark

The wordmark is inspired by Helvetica Neue Extended, chosen for its clean, structured form. A subtle stripe over the letter "ō" symbolizes motion and directly references the name "Stripe."

User Interface

Sportvince features a clean, modern, and sporty UI designed for a seamless booking experience. Users can find and book turfs instantly, explore location-based recommendations, and check amenities or pre-order refreshments. The Sportvince Wallet & Coins system lets players earn, redeem, and save on bookings. The neon sporty green and black theme enhances the energetic and engaging feel, making every interaction smooth and dynamic.

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