STRIPE CŌ

We explored industry trends, competitor strategies, and audience preferences to uncover the growing demand for minimal, stylish, and functional activewear. These insights shaped the brand’s focus on performance and timeless design, ensuring it resonates with fitness enthusiasts and athletes alike.

A bold, minimal identity was crafted with a monochromatic palette and Helvetica Neue typography. The clean, dynamic wordmark reflects the brand’s strength and elegance, creating a premium, cohesive aesthetic that stands out in the activewear market.