About Stripe cō
In a world where movement defines modern living, Stripe cō was born to bridge the gap between function and form. Not just another activewear brand—Stripe cō is a lifestyle.
Minimal by design. Premium in feel. Built for those who move through life with intention.
This is the story of how clean typography, precise details, and a focused brand philosophy came together to shape a visual identity that’s as dynamic as its wearers.
Market Gap
Despite the $380 billion global activewear market (Statista, 2024), most brands either lean toward performance-first design (Nike, Adidas) or luxury athleisure (Lululemon, Alo Yoga), creating a visible gap between minimalist styling and fashion-forward utility at an affordable price point. 72% of Gen Z and millennials prefer versatile clothing they can wear both casually and athletically (McKinsey, 2023), yet most minimalist activewear comes at premium prices or lacks trend relevance. Stripe cō fills this gap—positioning itself between fast-fashion affordability and high-end aesthetics. Where Nike targets performance and Lululemon targets wellness luxury, Stripe cō delivers clean, editorial minimalism fused with urban functionality—with price accessibility that broadens its appeal to a younger, style-conscious demographic.