Thall- aja - The Service App

Thall- aja - The Service App

Thall- aja - The Service App

Thall- aja - The Service App

Role

Product Designer

Year

2026

Tools

Figma, Miro

Team

3

Tools

Figma, Miro

Team

3

From messy operations to one clear digital system experience, an all-in-one refrigeration and AC ecosystem for the Emirates.

From messy operations to one clear digital system experience, an all-in-one refrigeration and AC ecosystem for the Emirates.

Scope of Work

Ux Stategy
Ui Design
Performance Metrix

How we solved emergency and scheduled maintenance booking for AC units, refrigerators, cold rooms, and reefer vehicles — across two apps: one for customers, one for technician

The Cold Storage,
Industry.

The chain from production unit to the market!

Cold Storage

Specialized warehouses using insulated panels and industrial refrigeration (chilled, frozen, or deep-freeze) to store goods.

Cold Transport

se of refrigerated vehicles (reefers) and containers equipped with cooling units for road, sea, or air transit.

Temperature Monitoring

IoT sensors and real-time alerts that track environmental conditions and ensure the chain remains unbroken.

Value-Added Services

Specialized handling, packaging, and digital audit trails for compliance.

The problems in this
Industry.

Decades of messy operations, in the Emirates

No emergency channel

Breakdowns were reported on WhatsApp to personal contacts. No SLA, no ETA, no confirmation. Customers had no idea if help was coming or when.

No inspection record

Technicians completed jobs but kept no digital inspection records. Customers couldn't verify what was checked, what was replaced, or what was found.

Unqualified dispatching

A cold room technician was often sent to fix an AC unit. No skill-matching, no equipment-type routing. First visit was often wasted.

Zero job visibility

Once a technician was dispatched, the customer went silent. No status updates. No way to know if the technician had even started the job.

The Solution for this
Industry.

From fragmentation to a single operational backbone

Booking entry point

Users think "my cold room is broken" — not "I need refrigeration maintenance". Routing by equipment also enables automatic skill-matching.

Emergency path length

At 2am with a broken cold room, users won't fill a long form. We capture the minimum — equipment type, brief description, location — and gather details later.

Technician skill routing

Sending an AC tech to a reefer vehicle was the single biggest complaint from field research. Skill tags on technician profiles prevent this at the routing layer.

Fault-approval gate

Eliminates the #1 post-service dispute: unexpected charges. Customer must approve findings + cost estimate before work continues. Trust is designed in, not bolted on.

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